Sasha Aitken
CEO & Book Strategist
Launch vision, positioning, and author direction
Meet our team
Personal strategy. Collaborative work. Bigger possibilities for your book.
BookBaby NJ brings strategy, creativity, and thoughtful execution together so authors have a trusted partner at every stage of the journey.
The people behind the work
Good marketing starts with a real conversation.
BookBaby NJ is built around close collaboration with the authors we serve. We take time to understand the story behind your book, the readers you want to reach, and the long-term platform you want to create.
From the first strategy conversation through launch and ongoing visibility, you get focused attention, practical guidance, and marketing support shaped around your goals—not a one-size-fits-all campaign.
Supporting authors worldwide
Meet the people behind the work
A thoughtful team for every stage of your book’s journey.
Our specialists bring different strengths to one shared goal: helping your book reach more of the right readers.
Elowen Price
Author Brand Specialist
Messaging, identity, and audience connection
Julian Mercer
Campaigns & Content Lead
Creative content and coordinated promotion
Maren Whitlock
Visibility & Growth Advisor
Reviews, reach, and long-term momentum
Theo Calder
Book Launch Partner
Launch planning and reader discovery
Adrian Fox
Client Success Partner
Clear communication and ongoing support
Naomi Wren
Author Relations Coordinator
Warm guidance and a smooth client experience
Dorian Hale
Digital Campaign Analyst
Audience insights, testing, and campaign improvement
Clara Bellamy
Reader Outreach Specialist
Community connection and reader discovery
Celeste Rowan
Editorial Content Partner
Polished copy that sounds true to your voice
Imogen Vale
Social Media Campaign Manager
Social storytelling and consistent audience engagement
Kieran Moss
Amazon Visibility Specialist
Retail positioning, discoverability, and sales support
Lyra Bennett
Review & Outreach Manager
Credibility-building reviews and thoughtful outreach
Ellis Morgan
Content Performance Analyst
Insights that help every campaign work smarter
Priya Ellis
Author Experience Lead
Thoughtful planning and a clear path from idea to impact
Rowan Pierce
Creative Campaign Designer
Visual direction that makes a book memorable
Tessa Monroe
Editorial Planning Specialist
Content calendars, story angles, and campaign rhythm
Miles Avery
Digital Advertising Strategist
Targeted campaigns designed to grow qualified reach
Nia Hart
Community Partnerships Lead
Meaningful connections between authors and communities
Finn Mercer
Author Research Coordinator
Audience research that gives every decision direction
Keira Lane
Reader Engagement Manager
Reader-first communication that builds lasting interest
What guides us
The best work is built on trust.
We lead with curiosity, communicate clearly, and stay committed to the details that help an author’s message stand out in a crowded marketplace.
Personal attention
Your goals stay at the center of every recommendation and campaign.
Clear direction
You always know what we are doing, why it matters, and what comes next.
Long-term thinking
We build visibility that supports your book and your author brand beyond launch.
Let’s build what comes next.
Tell us about your book, your audience, and the impact you want to make. We’ll help you find the right next step.
Start a conversation